Mega-Producer Results in Commercial Real Estate: A Blueprint for Success
Product Description
Finally — a working blueprint for real estate professionals to successfully enter or transition into commercial real estate. Bob Herd provides a personal handbook reference for those contemplating the switch into commercial real estate with stories and advice from someone in the field. Part One deals with the many aspects of commercial real estate – getting started, making the switch, training, client acquisition techniques, specializations, property valuation meth… More >>
Mega-Producer Results in Commercial Real Estate: A Blueprint for Success
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This manuscript is a good beginning for those who are curious. It is also a good pocket guide for those who wish to achieve a quick glance into the working of commercial real estate and the differences that occur with respect to residential.
Rating: 3 / 5
I found this book to be a pretty good introduction to commercial real estate sales. It is targeted toward brokers instead of investors. Newer commercial real estate brokers have to do more prospecting for clients than those who have been in the business for many years and have repeat clients. The author is really helpful in educating readers how to improve a cold-calling experience. He writes, “If you really want to make your cold-calling experiences the most profitable that they can be, take the time to write each investor an introductory letter first. Tell the investors that you specialize in whatever their commercial holdings are and that as a way to get to know them, you will be sending them a complimentary newsletter on a regular basis.”
I would not say that this book will teach readers everything there is to know about commercial real estate brokerage, but it definitely belongs on the shelves of serious brokers.
- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market
Rating: 5 / 5